The new report by Expert Market Research titled, ‘Global Light Beer Market Report and Forecast 2022-2027’, gives an in-depth analysis of the global light beer market, assessing the market based on its segments like production, package, distribution channels, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2017-2027)
- Historical Market Size (2020): USD 277,382 Million
- Forecast CAGR (2022-2027): 2.9%
Craft beers accounted for a major share in the global light beers market, owing to their growing popularity among the 18 to 30 age group. The purchase of light beer through online sales channels has also supported the market and will continue to do so in the coming period. Offerings through digital platforms have allowed discernment-conscious consumers to reach previously inaccessible suppliers. The market for light beers is also to be driven by the increasing purchasing power of consumers, high standards of living, low-calorie content of light beer, and effective marketing.
Industry Definition and Major Segments
Light beer is also brewed in the same way as all other beers. But light beer has a much lower amount of calories and alcohol content as compared to regular beers. The alcohol content in light beers can vary between 2.2 to 3.2%.
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Based on production, the light beer market has been segmented as:
- Craft Brewery
The market has also been segmented as:
- PET Bottle
- Metal Can
The light beer market has been bifurcated on the mode of distribution channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
The Expert Market Research report also provides an in-depth analysis of regional markets namely North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Increasing inclination towards beverages that are less alcoholic and have low calorie value is driving the consumption of light beers across the globe. New product launches have also been seen in the market. For instance, in 2019, Natural Light, a brand of St. Louis-based Anheuser-Busch, launched Naturdays, a light lager brewed with strawberry lemonade flavour. Expansion of distribution channels, such as supermarkets and hypermarkets and online channels to further support the growth of the light beer market.
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Key Market Players
The major players in the market are Anheuser-Busch InBev, Carlsberg Breweries A/S, HEINEKEN International B.V., Diageo, and Molson Coors Beverage Company. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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